The Foundation is a leading Jordan-based company specializing in live entertainment and event production. We build full-scale cultural, musical, and experiential events — from strategy and concept development to production, marketing, and on-ground execution.

Our portfolio includes major regional live shows and concerts such as Big Sam Live in Amman and BLTNM, as well as large-scale theatrical crowd experiences like Leffi Benna Ya Donya, which attracted thousands of attendees. Alongside public entertainment, we also produce high-level corporate events, including conferences, gala dinners, brand activations, and experiential business engagements for local and regional partners.

As we continue to grow, we are also developing new festivals and large public experiences that merge music, art, and modern audience engagement trends — shaping the next wave of entertainment in the region.

With deep expertise in production and project management, we provide a fully integrated service offering: artist management, stage and technical setup, ticketing systems, sponsorship acquisition, digital marketing, content creation, and media coverage — delivering high-quality events that leave a lasting impression and create measurable impact.